Port Logistics Group, one of the nation’s leading providers of omnichannel logistics services, has acquired Whiplash Merchandising Inc., a flexible, scalable ecommerce technology platform provider. In a market where brand fulfillment is paramount, the acquisition gives Port Logistics Group a true omnichannel platform:
Consumers are making purchases through multiple channels—at a web store, at a retail store or even via social media. For brands, D2C fulfillment is fast becoming a competitive differentiator given today’s “shop anywhere-ship anywhere” expectation which demands a seamless shopping experience. Independent retailers need to maintain active presences in all of these places and keep fulfillment streamlined. Large, established retailers and brands are left to decouple their channel-specific supply chains and evolve toward omnichannel fulfillment.
From the technology perspective, fast, flexible fulfillment depends on pre-established, easy-to-use integrations between online storefronts and order management systems (OMS).
The Whiplash platform provides retailers and brands with these capabilities:
We are committed to enable established and emerging retailers to express their brand through exceptional order fulfillment:
For more about Port Logistics Group and our recent growth, see our press releases. Let us show you how Port Logistics Group and Whiplash solutions will take your fulfillment to the next level. Contact us, below, for more information.